Business Strategy Articles from Rainmaker Lawyer Consulting
Each week I round up the five law firm strategy articles I believe you absolutely cannot miss from the previous week.
These articles are selected based upon their popularity as measured by social media shares, direct feedback given to me personally and page views on the Rainmaker Lawyer website.
If you want to provide me with your feedback in these articles, the best place to do that is on Google+.
Here is a link to my Google+ profile where you can read lots of great content and leave me as much feedback as you’d like:
Here are the articles I shared this week that you must read right now:
This was the most popular article I shared during this past week. People literally came up to me in public and started a discussion with me on this topic.
The discussions you have with your clients and prospective clients should always begin by addressing the issues important to the client. Clients do not care about your background until they know you care about them and their problems.
Stop giving your clients your resume and start showing them you understand what they face and how it can/will impact them.
Use this article as a measuring stick to determine how you compare to some of the most successful lawyers around.
Where do you stand on these five qualities?
Your attorney marketing must be focused on the client. But just as important as the subject of your article is the language and tone of each of your marketing tactics. You must position your marketing so that it enters the thought process going through the mind of your client.
You must also create attorney marketing that speaks to the client in the same way that the client discusses his issues around his kitchen table and his boardroom table.
Most attorneys are slaving away in a job they purchased for themselves. Unless you have systems in place to handle the day-to-day activities in your law firm, the marketing, and the workflow, you are simply working a job?
How will this end for you? Do you have any plans to sell your law firm? Is there any value beyond what you do?
This week I offered a free CD to everyone who reads the articles on my website, email and social media. We had a phenomenal response. If you are interested in getting a copy of this CD visit this page.
We specifically added a few dozen extra CDs to this giveaway. If you don’t get them soon you will miss out on this offer.
Make sure you click on the links above to read the articles I shared with my subscribers during the past week. This critical information will help you make a great living and live a great life®.
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