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Ethics and Law Firm Marketing:  Who Else is a Flawed Human Being?

Posted by Dave Lorenzo

Too many people pretend to be perfect in the eyes of others.  Not only is that unrealistic it is also unethical.

In any profession, your ethics matter.  You must be completely transparent.

Take a look at people who run for political office.  As I write this (May 2011) Newt Gingrich has announced that he will be running for President of the United States.  Before the announcement was made, people were already jumping all over him for his two failed marriages, the tales of adultery and womanizing from his past and the financial difficulties he and his companies have experienced.

Do these things make him unfit to be President of the United States?  Maybe.  We like our Presidents to cover up their flaws until their behavior gets the best of them while in office.

As the provider of professional services, as a lawyer, you will have an intimate relationship with your client.  He must trust you implicitly.  That’s why you have to be transparent when it comes to your flaws and your character.

Will this cost you some business? Maybe.  But nobody will ever be able to call you inauthentic or a fraud. And you will be able to look yourself in the mirror and know that you have been honest with your clients.

A few weeks ago I saw an interview with Jerry Jones (the owner of the Dallas Cowboys) who currently has a personal net worth of about $1.1 Billion.  He told the story of how, when he first purchased the team, he went up to the counter of a car rental agency and presented his maxed-out credit card which the clerk promptly cut up right in front of him.

Would you hesitate to invest in the Dallas Cowboys now because Jerry didn’t pay his credit card bills years ago?  Should a person’s past financial or personal history keep you from working with them?  How do you feel about Jerry knowing that he discusses his financial issues openly rather than covering them up?

I’ve been there.  Many of us have.  And with the tough economic times of the past three years, many of us made bad investments in Real Estate that resulted in business decisions to sell the property for less than it was worth.  Doctors, Lawyers, Bankers – all have made bad financial decisions.  Does that make them unqualified to be a doctor, a lawyer or a banker?

Is it fair to judge these people based upon their past decisions?  I think it depends upon how you come upon that information.  Is it disclosed by the person involved or was it concealed?

My life is the perfect example.

My rich background includes: A failed marriage, financial problems, being fired by clients and companies, having public (and often messy) disagreements with past partners and dealing with people in my life who were convicted of a crime.

What does this say about me?  Does it say I picked the wrong people to marry, be friendly with, invest with, and work with/for?  Maybe.  Have I learned from those mistakes?  Absolutely.  Will I make them again?  Hopefully not. In my mind, those mistakes say that I am human.  And as a human being, I handle adversity.

Do I brag to others that I have had these experiences?  Absolutely not.  But I do not run and hide from them either.

Keep that in mind as you work through the crisis-du-jour in your own life.

People make bad decisions – with their finances, with their relationships, with their choices of employment.  Everyone stumbles.

My message to you is this:  If you are struggling with one (or several) of these issues now, realize that you are not alone and this is not the end of the world.  You will get beyond this difficult time in your life and you will be stronger for having gone through it

You cannot control how people will judge you.  But you can learn from your past and move on.  Be upfront and disclose this information. Then go about your business.

Ultimately you will be judged by the grace with which you handle these issues. Be transparent and do not judge others too harshly.  Treat them as you would like to be treated and do not worry about the things you cannot control.

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Ethical Legal Marketing

Judson Cohen

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

Yes, you have to do a great job for your clients. However, that does not guarantee new business. Dave helped me put in place simple and effective tools to reach out to new clients and maintain a healthy relationship with past clients.

Dave Lorenzo continues to help me find sustainable, ethical ways to consistently attract new business.“

Judson Cohen
Cohen Law Offices
Personal Injury and Civil Litigation
Miami, FL

 

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Kleiner & Cazeau
Aventura, FL

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Evan Richards

I’ve used Dave Lorenzo’s law firm marketing information and advice to grow my practice and the results have been great.

Thanks to Dave’s guidance, my firm, my employees and I were recruited and offered an opportunity to join a prestigious firm here in Australia. 

Everyone is wondering how a young guy like me managed to build my practice from the ground up within a year.  Dave and Rainmaker Lawyer Consulting have helped give me an edge.

Evan Richards
St, Adelaide SA, Australia

 

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“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

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Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

Essential For My Legal Marketing and My Law Firm

Loren Donald Pearson

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Dave has helped me set up a number of legal marketing systems to help my practice grow.  He is a trusted advisor essential to my law firm.

I share information with him that goes beyond legal marketing and he offers honest, objective feedback based upon his years of experience working with other attorneys. 

I strongly recommend Dave Lorenzo and Rainmaker Lawyer Legal Marketing.  Hire him today!”


Loren D. Pearson, Esq.
Assouline & Berlow P.A.
Miami Beach, FL  

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

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Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

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Leslie José Zigel, Esq.
Ziglaw
Miami, FL

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Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

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Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

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Moore & Company, P.A.
Coral Gables, FL

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Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

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Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

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Santana Torres Law Offices, P.L.
Coral Gables FL

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Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

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Steven Klitzner, Esq.
Miami, FL

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David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

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Rich Gee
Stamford, CT

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Brad Gross, Esq.
Ft. Lauderdale, FL

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Barry Conchie
Washington, D.C.

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