Five Legal Marketing Videos You Must See
One of the upgrades to marketing during the past few years has been the addition of video to arsenal of anyone looking to start or deepen relationships.
This is great for lawyers.
You are in the relationship business. If you have excellent oratory skills and you have a charismatic personality, adding video to your website might be a good option for initiating and deepening relationships.
At Rainmaker Lawyer Consulting, we use video to help establish relationships with lawyers.
Here are five videos you should review:
Can you jump start your legal marketing by using the internet? Can you do it in six months? Absolutely. This video is your introduction to the program we have set up to help lawyers get new clients by using the internet. The key is to set up your internet marketing as a system and then allow the system to work effectively.
Do you know what the second most active internet search engine is?
People are searching for lawyers right now by typing keywords into the YouTube search bar. This is true for every practice area from Divorce to Customs law, from Criminal Defense to Business Agreements.
Your YouTube channel can give you a competitive advantage because it will allow prospective clients to experience a “conversation” (or several conversations) with you before they actually meet you.
Read this article to see how setting up your YouTube channel can benefit you. Included is a video I use to get people to subscribe to my YouTube channel.
You can (and should) do something similar.
There are three conditions that make a client ready, willing and able to work with you. In this video we outline the three qualities necessary to accept a new client.
This may seem unusual to you… choosing which clients you accept and which clients you do not accept. Well, that’s exactly the point of the video.
You get to choose your clients and you shouldn’t even accept a meeting with someone who is unqualified.
This article is not what you think.
Many attorneys hate to work on legal marketing. They hate it because it they were not trained to do it.
That’s where I come in.
I can help you with the legal marketing that frustrates you but you have to embrace the fact that it is essential to your success.
Click the link just above the video to read the article and watch the video.
In the old days you would put up a website and people would just find you. These days you need to drive people to your website and educate them on the situation they face, the value you provide and reasons they should make a decision to hire you now.
We use social media to drive people to our website and we help lawyers use social media to drive people to their websites. This makes your website the center of your online universe.
That’s why we call your website your primary web presence.
This article and video explain this concept in greater detail.
These five videos are a great introduction to the value we provide at Rainmaker Lawyer Consulting. If you’d like to view more video on legal marketing, click the video tab on the category list on the left sidebar of our website.
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