How Do Successful Lawyers Marketing Their Law Firms Think?
Successful lawyers think, act, and speak differently when compared with other lawyers. You can recognize patterns in their behavior. Here are some of those patterns.
Opportunity vs. Problem
Every problem presented by a client is an opportunity for the successful lawyer. He knows that if the client feels uncomfortable and he can take away that discomfort, the client will trust him.
Progress vs. Perfection
Consistent perfection is an unattainable goal. Progress is what a successful lawyer strives to achieve. He knows his job is to help the client achieve his goals and that doesn’t always mean getting things buttoned up perfectly. It means getting the best result possible given the circumstances.
Passion vs. Money
Successful lawyers follow their passion. They do what they do because they love it. The money comes when people recognize that passion and invest in it.
Speed vs. Need
Successful lawyers respond quickly to clients and they do this because speed is a competitive advantage for them. If they address the client’s issues rapidly, the client does not spend time thinking about things and letting his imagination run wild.
In contrast, the successful lawyer does not enable needy clients. Neediness is often a form of intellectual immaturity that will destroy an attorney/client relationship. The best lawyers address this with a client the minute they see it. This helps keep the relationship on solid ground.
Systems vs. Controlling Behavior
Successful lawyers create systems that help them achieve their goals. They have no illusions of working on every project themselves. They gladly train, develop and delegate.
If you spend any time wondering what successful lawyers think about marketing, business strategy or practice management, you need only have a conversation with one of them. You will immediately recognize the difference in the way they think, act and speak from the patterns listed above.
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