How Lawyers Get Quality Clients With Internet Marketing
Can a lawyer get quality clients with internet marketing?
The answer is “yes.”
But not how some of the gurus would have you believe
There are underutilized strategies for using the internet to successfully attract quality clients.
Let’s be clear on what the internet does for you.
It creates visibility.
It helps you develop credibility.
It differentiates you from everyone else who does what you do.
If lawyers marketing their services on the internet focus on these three things they will attract quality clients.
Here’s what I mean:
Visibility is making sure people know who you are, what you do and how you can help them.
You should have your own blog and you should post an article on it at least once each week. But don’t stop there. Offer to write articles for other (preferably high traffic) on line publications. Also offer to write white papers and articles for industry trade publications. On your biography for all of these writing assignments make sure you include a link back to your blog.
Traffic from publishing your written work on the internet will build over time.
You should also record regular videos. Post these videos on your Youtube channel and to your blog. Review the transcript for these videos once it is published on Youtube. Make sure it is accurate. Youtube is the second most popular search engine today and your videos will increase your visibility.
Podcasting can also help you increase your visibility. People regularly search podcasts on iTunes and via Google play. Having your podcast available in those search venues will increase your visibility.
Credibility comes from the quality of your content. If you offer quality content to your readers, viewers and listeners, you will build credibility. Your body of work will be a testament to your knowledge.
Regularly creating quality content is not easy. You have to invest time and energy in the research and production of the content.
Differentiation is difficult to convey in an online setting. Again, the quality of your content will help in this area. If you educate your audience and provide them with excellent insight into your area of expertise, you will begin to differentiate yourself.
The volume and depth of information you share will, at minimum, provide a prospective client with the opportunity to compare you with other lawyers marketing themselves. High quality content is a differentiator.
The internet is a great place to showcase your talent and knowledge. Focus on visibility, credibility and differentiation and it will serve you well.
If you found this article helpful, here are three additional articles you must read:
There are three ways to use the internet to attract clients as a lawyer. The right way, the wrong way and the way you are currently doing things. If you have the desire to get more clients from the internet, read this article.
If you like attracting clients you need to pay attention to the internet. But paying attention should not include selling out all your other marketing initiatives to use the internet to attract clients.
This is the six month initiative I use to help my clients boost their online marketing. If you want to improve your client attraction via the internet, take this challenge.
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