Increase Client Lifetime Value: Become a Trusted Advisor
One of the first tasks I have my clients undertake is a sample file audit.
Here’s how it goes:
We pull ten files at random from the past year.
I ask who the client was - name, job responsibilities, etc.
Then I ask what role he (or she) plays in the company, community, and/or industry.
Next I ask what issue is keeping him awake at night.
Finally I ask when the last time my client spoke with his client was.
I only have to get through three or four files before the client realizes that he is sitting on a goldmine.
Here’s the problem you (and most other business people) face:
You don’t know how to transition from being a functional professional into being a trusted advisor.
You don’t ask the right questions and then you don’t know what to do with the answers you receive.
Today is your lucky day.
I have prepared an audio program that pulls back the curtain on how to become the person your best client cannot live without.
I lay it all out for you in 20 minutes.
WARNING: To execute this system you may need to dedicate some time to past clients and you will not be able to bill for it. This means if you work in a firm that charges by the hour (like a car mechanic, a parking garage or a lady of the night) you will probably never become a trusted advisor. Ah, it’s probably just as well, anyway.
Here’s the audio program that gives you a glimpse into how you can do research like a pro and become the person you clients call when they don’t know who else to call.
In case you missed them, here are the best articles we published last week:
My offer for a powerful CD that will help you build your law firm around your lifestyle. Even if you are in a big law firm, this CD will help you discover how you can make a great living and live a great life ®. Visit this page today to get your copy: Million Dollar Lawyer Secrets. I cover all of the costs, including shipping. I am making this investment in you because I want you to make an investment in your future.
I’m not calling anyone names in this article. DUNCE is an acronym designed to help you understand the elements of great legal marketing. You many not realize it, but all powerful legal marketing plans have these five components.
Listen to this audio program today and take action.
Talk is cheap.
Actions speak louder than words.
These expressions have been around for as long as anyone can remember. They become commonplace because they are true.
People judge you based upon the expectation you set and the action you take. This week I drive this point home in this article.
Sometimes, action is the only thing that separates winners from losers.
If you were wondering how you can change the nasty habit of complacency you’ve gotten into, this video is for you.
There was a brand slogan not long ago that advised you to “just do it.”
Here’s how that happens in real life.
This is your last opportunity to get involved in this program in 2013. If you want to work exclusively with me in a one-on-one setting to get ready to make 2014 the best year you’ve ever had, click the link above.
In this six week exclusive relationship I will personally walk you through the 10 disciplines of law firm leadership.
This will be such a competitive advantage for you that you don’t have to pay the bulk of the fee if you are not thrilled.
See for yourself: Law Firm Leadership Action
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