Insider Secrets to Legal Marketing ROI
Are you confused?
Are you frustrated?
I know you are busy so this article is brief.
I have two quick questions for you:
Question 1: Why do you put your trust in “snake oil peddlers?”
You know who I’m talking about.
These website development companies who promise you hundreds of clients and charge you a fortune…or
The advertising “experts” who help you develop some kind of media campaign and hang their hats on the number of “impressions” or “eyeballs” who will see your ad…or
The marketing guru who will teach you how to build a seven figure law firm like she did before she went bankrupt or like he did when he was a full time attorney (before he started a part time job giving you advice on how to compete with him…)
Question 2: Wouldn’t it be great if you had a set of criteria you could use to make decisions on hiring an expert?
I suspect the answer to question #1 is simply you don’t know who to trust. You have no criteria to use to judge business strategy and marketing expertise.
Well that’s over now.
Below is a podcast I recorded that spells out what I’m calling “marketing tradecraft.” These are the insider tips I share with people who are thinking about hiring an expert.
Listen to this podcast and take careful notes. Then use those notes as a guide for interviewing experts who are looking to take your hard earned money.
By the way, if you want to be certain you are making the best possible decisions with your business strategy or marketing systems, you can have me right by your side as you work through these complex decisions.
Visit my private client experience page and see how easy it can be to have me help you make the most important decisions you face in your business.
Many of my clients tell me they cannot imagine a world without my advice. Yeah, they actually say that. Especially the lawyers. Don’t believe me. Look at the testimonials on my website (featuring full names and photos of the lawyers). Or call me and ask for references. I will give you as many as you’d like.
The link to my private client experience is here:
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