Law Firm Marketing Must Include Empathy and Understanding
Law firm marketing must focus on the client. This is something that 99% of all law firms do not understand.
Take a look at any law firm website or any advertisement in a trade publication. What you see is information about how long the law firm has been in business, who the lawyers are, where they went to law school and the cases they have successfully handled.
Yes, the client may want to know this information but they want to know it AFTER they know you understand their problem.
Your goal in creating any form of law firm marketing is to convince the prospective client that you understand and empathize with his situation. You must enter the conversation that is taking place around the client’s kitchen table and within the client’s mind.
When the prospective client knows that you understand him and you understand his situation, he will want to hear about your qualifications and background.
There is a chance however, that he may hire you before you get to tell him how great you are.
Here are three articles you should read if you are interested in developing relationships and building your law firm:
This is an article and a podcast that will help you build your law firm through relationship development. Read the article and listen to the podcast. It will be your law firm marketing plan.
If you are part of the “just be a good lawyer and clients will find you” crowd, you need to read this article. I’m not sure how you plan on feeding your family, but here are a few things you need to think about.
I want to give you this CD absolutely free. This is your opportunity to hear how great things can be when you develop your law firm with a focus on relationships. I am going to invest in you by paying for the CD and even the shipping to get it to your doorstep.
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