Legal Marketing: Keep Your Pride Out of It
One of the benefits of getting older is learning from experience. I guess they call it the wisdom that comes from old age. Even though I am far from old, I have always embraced the knowledge I have acquired as a result of making mistakes.
The more I think about it, the more I realize that the temporary pain of making an embarrassing mistake is exactly what I needed in order to sear the learning into my mind.
It’s like getting a vaccination. You inject a dose of the disease into the bloodstream so that you can prevent a full blown outbreak. A little stupidity, if caught early on, can help prevent a lot of stupidity later in life.
Unfortunately there is one type of mistake that is painful even in the smallest dose.
About fifteen years ago I started a new job with significant responsibility. The job was packed with pressure and it required technical knowledge as well as people skills. Having managed people before, I was more concerned about acquiring the technical knowledge necessary to become proficient.
The people who worked for me were excellent at the technical aspects of the business. And they were willing to teach me what I needed to learn. But I refused. I wanted to learn these skills for myself. I was afraid that if the employees taught me, their boss, about the technical aspects of the job, they would not respect me.
Boy was I wrong.
I struggled to learn the technical aspects of the role from manuals and videos. I made numerous mistakes in front of the employees as I tried to bluff my way though each day. I damaged my reputation within the ranks of my people until finally, after a long painful period of time, I asked for help.
I could have shortened the learning curve. But something got in my way. That something is the one thing that holds many people back.
What was this powerful force that prevented me from acting in my own best interest?
My pride manifested itself in the fear of embarrassment associated with asking for help.
My own foolish pride kept me from growing as a leader and as a businessperson.
Now that I am older and have seen pride hold me back a few times in my career I know to ignore that feeling and ask for help when I need it.
That’s the message I have for you today. Ask for help and shorten the learning curve when you do not know what you are doing.
Think about it:
You didn’t wake up one day, decide to start practicing law, read some books and saunter down to the courthouse.
You went to law school. You learned the rules of procedure. You acquired the skills necessary to be a professional.
Yet when it comes to client attraction you try to figure it out on your own.
All of a sudden, when it comes to the lifeblood of your law practice —attracting great clients—you have decided to “wing it”.
Most lawyers are afraid to ask for help with business strategy or marketing. They feel they will look foolish if they reach out to an expert and learn from his experience.
Only 2% of the attorney population makes seven figures per year. Know why?
Because they do not know how to run their law firm like a business.
Job number 1 in every business is to attract and retain clients.
Don’t make the same mistake I made.
Swallow your pride and reach out to me today to learn how your investment of a little time and money can provide a huge return during the rest of your career.
Attracting clients doesn’t have to be difficult. Call me and find out why 888.692.5531.
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