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Legal Marketing: Keep Your Pride Out of It

Posted by Dave Lorenzo

One of the benefits of getting older is learning from experience.  I guess they call it the wisdom that comes from old age.  Even though I am far from old, I have always embraced the knowledge I have acquired as a result of making mistakes.

The more I think about it, the more I realize that the temporary pain of making an embarrassing mistake is exactly what I needed in order to sear the learning into my mind.

It’s like getting a vaccination.  You inject a dose of the disease into the bloodstream so that you can prevent a full blown outbreak.  A little stupidity, if caught early on, can help prevent a lot of stupidity later in life.

Unfortunately there is one type of mistake that is painful even in the smallest dose.

About fifteen years ago I started a new job with significant responsibility.  The job was packed with pressure and it required technical knowledge as well as people skills.  Having managed people before, I was more concerned about acquiring the technical knowledge necessary to become proficient.

The people who worked for me were excellent at the technical aspects of the business.  And they were willing to teach me what I needed to learn.  But I refused.  I wanted to learn these skills for myself.  I was afraid that if the employees taught me, their boss, about the technical aspects of the job, they would not respect me.

Boy was I wrong.

I struggled to learn the technical aspects of the role from manuals and videos.  I made numerous mistakes in front of the employees as I tried to bluff my way though each day.  I damaged my reputation within the ranks of my people until finally, after a long painful period of time, I asked for help.

I could have shortened the learning curve.  But something got in my way.  That something is the one thing that holds many people back.

What was this powerful force that prevented me from acting in my own best interest?

Pride.

My pride manifested itself in the fear of embarrassment associated with asking for help.

My own foolish pride kept me from growing as a leader and as a businessperson.

Now that I am older and have seen pride hold me back a few times in my career I know to ignore that feeling and ask for help when I need it.

That’s the message I have for you today.  Ask for help and shorten the learning curve when you do not know what you are doing.

Think about it:

You didn’t wake up one day, decide to start practicing law, read some books and saunter down to the courthouse.

You went to law school.  You learned the rules of procedure. You acquired the skills necessary to be a professional.

Yet when it comes to client attraction you try to figure it out on your own.

All of a sudden, when it comes to the lifeblood of your law practice —attracting great clients—you have decided to “wing it”.

Why?

Pride.

Most lawyers are afraid to ask for help with business strategy or marketing.  They feel they will look foolish if they reach out to an expert and learn from his experience.

Only 2% of the attorney population makes seven figures per year.  Know why?

Because they do not know how to run their law firm like a business.

Job number 1 in every business is to attract and retain clients.

Don’t make the same mistake I made.

Swallow your pride and reach out to me today to learn how your investment of a little time and money can provide a huge return during the rest of your career.

Attracting clients doesn’t have to be difficult. Call me and find out why 888.692.5531.

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Judson Cohen

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

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Judson Cohen
Cohen Law Offices
Personal Injury and Civil Litigation
Miami, FL

 

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Kleiner & Cazeau
Aventura, FL

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I’ve used Dave Lorenzo’s law firm marketing information and advice to grow my practice and the results have been great.

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Evan Richards
St, Adelaide SA, Australia

 

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Gerry Oginski

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

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Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

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Loren Donald Pearson

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Loren D. Pearson, Esq.
Assouline & Berlow P.A.
Miami Beach, FL  

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made available to me have transformed my practice and my life.

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Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

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Leslie José Zigel, Esq.
Ziglaw
Miami, FL

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Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

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Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

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Moore & Company, P.A.
Coral Gables, FL

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Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

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Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

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Santana Torres Law Offices, P.L.
Coral Gables FL

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Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

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Miami, FL

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David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

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Rich Gee
Stamford, CT

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Brad Gross, Esq.
Ft. Lauderdale, FL

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Barry Conchie
Washington, D.C.

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