A Preview of The Future of Law Firm Marketing

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Predictions on Future Media for LawyersMany business leaders (lawyers and others) work with me because they know I spend a significant amount of time testing and researching media formats to deliver messages to specific target audiences.

My job is to focus on attracting clients to your law firm in the most effective and efficient way both now and over the long run. In my role as a strategist, I gaze out into the future and work backwards to build systems and processes that help you attract clients.

At the beginning of next year I am going to produce a report that will outline my thoughts on successful client attraction and relationship development strategies for the next 3 to 5 years.

The report is be titled: The Valtimax ® FutureKast ™.

Today I am sharing some of the thoughts that will go into that report.  This “stream-of-conscious” approach is a competitive advantage for you because you can (if you choose) take advantage of this information a full 3 months before it is released to the rest of the world.

This is just another one of my gifts to you for being a regular consumer of my information.

You can listen to this action-packed podcast on the player below.  If you’d like, click on the link and download it. You can then compare it to the report when it is released in January.

The Future of Law Firm Marketing

Here are three other articles you should read if you want to stay on the cutting edge of relationship development and client attraction.

Are you a law firm leader? Here are ten qualities that separate great leaders from those who merely survive their time at the helm:

Ten Disciplines of Law Firm Leadership

If you need some background on my philosophy on matching message, audience and delivery system (media), listen to this podcast:

Legal Marketing Communication Strategy

Most attorneys are horrible at communication strategy. Here is a primer on message development and marketing communications:

Five Elements of a Lawyer’s Marketing Message