A Surprise in Your Mailbox

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Law Firm Marketing and Direct MailThe latest attorney marketing strategy is not new.  In fact, it has been around since the beginning of time.

Before email, before fax, before telegrams, before telegraphs, there was postal mail.  You know, snail mail.

You write a letter.

Put it in an envelope.

Put a stamp on it and drop it in a mailbox.

A couple of days (or weeks) later, someone gets that letter. They open it. They read it. And they take action based upon the information inside that envelope.

I know what you’re thinking. You’re thinking:

“Nobody does that anymore.”

And you are correct.

That’s why it’s so effective.

Direct mail works.  It works well.  Attorney marketing experts have been advocating this as a method of attracting clients and referral sources for years.

But lawyers are resistant.

They resist because of the time it takes.  They resist because bulk direct mail has a low success rate.  They resist because they don’t know how to target the mail to the right people.

This week in the Valtimax Podcast I help you overcome all of those issues.  We make it easy – a no-brainier –to attract clients using direct mail.

Listen to today’s podcast, put a letter in the mail, and watch what happens.

Listen now:

Click Below to Download

What’s Old is New: Direct Mail Works

Here are three more articles that you should examine:

Your Legal Marketing Budget

If you want to attract new clients to your law firm but you don’t have a significant amount of money in your marketing budget, this article is for you.  It outlines how you can attract clients and still keep costs in line.

How to Make Money with Your Personality

Attracting clients is as much about a lawyer’s personality as it is about fancy marketing.  The way you present yourself can mean the difference between success and failure for a lawyer.  This article discusses your personality in the context of networking.

Plug the Holes in Your Law Firm

Each month you lose some of the influence you had over your clients.  You need to keep up with them and be a presence in their minds and in their lives.  This article outlines one of the best ways to do that.