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“I don’t have enough time” is a common reason given for the failure of many attorney marketing initiatives. Although this is an idea held by many, it is simply not true. Every attorney has time for marketing. Let me type that statement again and add emphasis: Every attorney has time for marketing.
Here are three ways you can make time for marketing and still be a practicing lawyer:
Set your Priorities Properly
Clients should always come first but the growth of your law firm should be a close second. Here is a way to think about it: Having more clients than you can handle at one time offers you choices. You will have the opportunity to pick and choose your clients. Executing a good attorney marketing plan is the ticket to freedom.
Do A Little Every Day
There are 24 hours in each day and you only need to use one or two of them for marketing. Some of our clients set aside the first hour of each day for marketing. Others use an hour right before bedtime to get some marketing work done. This only happens because marketing is a priority for them.
Carve out a little time each day for the benefit of your law practice. Dedicate yourself to your firm’s growth.
Reassess Your Value to the Market
Many attorneys don’t focus on marketing because they do not accurately assess their value to the market. They feel (sometimes subconsciously) that they are not worthy of an abundant law practice full of high-quality clients. This feeling prevents them for dedicating the time necessary to marketing.
Spend some time thinking about the value you provide to the community and to your clients. Don’t other potential clients deserve your expertise?
When it comes to attorney marketing, saying you don’t have time is just an excuse. It’s like saying you don’t have time to make money.