Attorney Marketing Takes Away the Sting of Losing

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The sting of losing a client never goes away completely.  But attorney marketing does help keep the pipeline full of good qualified prospective clients.

This means that if one client leaves (or a prospective client elects not to work with you) you have an opening for another qualified client to step into.

If you are anything like me and you hate losing, then having many new clients waiting to come to work with you is helpful at getting you past the disappointment of not closing the last deal that walked through the door.

Attorney marketing also makes you less needy.  This is always a good thing.

You never want to sign up a client because you NEED them to work with you.  You should only sign up a client because they are the right client for the way you practice law.

Attorney marketing helps you get to that point.  But it requires time, energy and focus.