Attorney Marketing:  You Can Do It Yourself

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This may sound strange coming from someone who makes his living, in part, by helping attorneys with marketing, but you can do it yourself.

If you want to capture one or two new clients each month, work on their matters, and live happily ever after, you do not need to work with me (or any other attorney marketing expert).  In fact, I will give you the formula.

Here is what you need to do to get a couple of clients each month:

Network

Join a structured networking group.  This will help you put some discipline into your marketing.  It will take you about six months but the leads will come.  As you get to know the people in your group, they will trust you and the leads will get better.

I posted a video on networking on my YouTube channel.  Click here to watch it.

Follow Up

You need both weekly follow up and monthly follow up.  And you should follow up with everyone you meet, referral sources and prospective clients.  The monthly follow up should be in the form of a print newsletter.  The weekly follow up should be in an email.

Here is a link to a video on newsletter follow up.

Here is a link to a video on email communication and follow up.

Educate

Conduct an educational event at least once each month.  Identify a good target audience and conduct an event each month that helps them understand the value of working with you.  You do this by raising the issues they struggle with and offering your services as the solution.

This video on conducting and educational event will show you how to do it.

You may be asking yourself why I am giving away all of this information.  The answer is because I practice what I preach.  I know that this information will be helpful for many attorneys who struggle with marketing.  But I also know some attorneys will implement this and want more.  My firm specializes in working with attorneys who want more from their marketing.

Please take the ideas I listed above and run with them.  They work for many attorneys.  Implement them today and down the road you will reap the benefits of better clients engaging you more frequently.