Do You Want a LifeGuard or a Swimming Instructor?

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Lifeguard LawyerClients who have worked with me for several years often have trouble adjusting to their success.

This is particularly true for my clients who own a small or solo law firm.

The typical solo attorney comes to me billing about $200,000 per year.  He knows he can do more work and he knows he provides great value to his clients but he is unfamiliar with using systems and standard operating procedures - so his growth is unpredictable and haphazard.

After he and I work together for a year, and he implements at least 25% of my recommendations, client attraction and relationship development are no longer an issue.  In fact, much like a Sumo wrestler at an all-you-can-eat  buffet, my typical client has many options and unlimited access to the very thing he he craves.

But this is not without its own challenges.

As the lawyer signs up dozens of new clients each month, he can no longer personally handle all the work.

But he tries to.

This results in late nights in the office and missed client deadlines as well as frustration and health issues.

My client, the solo lawyer, now has a financial success that is killing him.

He didn’t go to business school. He has never been a leader of a work group. He knows how to practice law and attract clients but, because he is inundated with work, he cannot do anything effectively.

So what does he he do?  He asks for help.

The request usually looks something like this:

“Can you help me recruit and hire a lawyer/paralegal/receptionist?”


“Can you take over my email marketing/blog writing/article placement?”


“Is it possible for you to move ‘on-site’ and manage the support staff?’

There are dozens of variants of this distress call.  But the underlying issue is the same.

The guy is drowning and he wants a permanent lifeguard but he really needs a swimming instructor.

These lawyers are only half successful. Sure, they have money and the ability to attract clients. But they need to move from the role of day-to-day worker and into the role of Chief Executive Officer of their law firm.

At some point in your career as a law firm owner you will be forced to choose between practicing law and owning a business.

If you choose to do both, you must carefully moderate your case selection, fees and spending habits.  If you fail to do this, you will suffer consequences in your health, in your personal relationships, and ultimately in your professional standing (you are asking for bar issues and malpractice exposure).

It is your choice.  Become CEO or slowly watch your health, family and professional reputation errode.

The swells are growing larger and you are flailing around, dependent upon the tide and undertow.

Do you want a lifeguard or a swimming instructor?

Here is the fastest way to get the help you need right now:

The Ultimate Guide to Making a Great Living and Living a Great Life ® as a Lawyer

I’m not sure what you are waiting for.

Visit my Private Client Experience page and select an option for taking control of your future.

You need to discover how to become CEO of your law firm and how to balance your professional practice with your personal life.

If you don’t do this now, when will you do it?

The return on investment you receive from this relationship (directly with me) is extraordinary but the intangible emotional relief you will feel, almost immediately, far exceeds anything else you will invest in.

Get involved right now:  Dave Lorenzo Private Client Experience