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How many hours did It take to do your heart bypass?
Imagine if doctors charged by the hour.
Would you want the fast version or the slow version of bypass surgery? Would the doctor drag your surgery out to make more money? Would the doctor have an incentive to keep you sick so he would see you more often and spend more time with you each time he saw you? If the doctor wanted to see you weekly for the six weeks following the surgery would you be suspicious of his motivation? What if the doctor wanted two of his colleagues to scrub in and help him with the operation, would you be suspicious of his motivations?
Give those questions some serious thought.
Now think about how billing works in your law firm.
When a client comes to you with a problem, a serious problem, what do your billing practices say about the way you address that problem?
Now I have just one more question for you:
If you felt the least bit uncomfortable with the doctor analogy above, how do you think your clients feel when they come to you with a serious issue and you start punching a time clock?