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Grabbing the attention of your target audience is critical component in marketing.
We use the term “attention getting device” to describe something that catches the eye of your audience and compels them to pay attention to your message.
This can be a headline in an ad or in a direct mail letter or it can be a scantily clad woman holding a sign promoting a car wash.
Often the physical package can serve as an “attention getting device”. For example: A letter delivered by a messenger in a gorilla suit will definitely be read. More common is a letter that is delivered by FedEx as opposed to arriving via the regular mail.
The bottom line is that people are busy and they are bombarded by hundreds of marketing messages all day long. You need to make sure your message stands out and the first part of that process is to attract their attention.