Finding Time for Legal Marketing: A Big Tip

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There are a few key tips that can help you free up more of your time for legal marketing.  Some of these things may seem counterintuitive but they work.  Here’s one of them:

Never Answer a Ringing Phone

You read that correctly.  You should never, ever, answer a ringing telephone.  In fact, I recommend that you do not ever take any inbound calls.

Why?

Several reasons:

You are unprepared for the conversation.  This means that someone will catch you off guard.  It means you will probably need to do some research and call the person back.  That means double the amount of work for you and frustration for the person on the other end of the telephone.

It positions you poorly.  What does it say to people when you are able to answer your phone calls?  It says you are not busy. Or it says your time has no value. Or it says that you cannot afford an assistant.  No matter what it says, it is not flattering.

You cannot control the length of the call. All telephone calls should be scheduled.  Things that are scheduled have a start time and an end time.  When you schedule a call with someone, you have control of the start time and the end time.

It allows you to be the “good guy”. If someone is calling to try to ask you for free advice and you are like me and you do not give out free advice, you can have your assistant politely schedule an appointment and accept a consultation fee.

These are just a few of the reasons for not answering a ringing telephone.  If you give it some thought, I am certain you can come up with a few more. Stop answering the phone and free up more of your time for legal marketing,

Here are a few additional articles on this topic:

Commonsense Time Management for Attorneys

Time Management Secrets that Actually Work

Attorney Marketing and Time Management Go Hand-In-Hand