Four Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients

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Direct Mail Success for LawyersIf you’re interested in investing four minutes in a great legal marketing idea, this is the article and video for you.

Traditional mail (sometimes called snail mail) is highly effective in attracting clients.

Yes. You read that correctly.

The postal service can actually help you get new clients for your law firm.

Follow this two step process and you will develop relationships with direct mail.

Step one: Research the Targets

Identify one target for each day of the upcoming month. That target can be a prospective client, a potential referral source or a former client.

Note: When considering prospective clients, be certain to follow all the rules of your regulatory agency or bar association.

Step Two: Mail a Letter to Each Target Offering a Free Report

Create a report that will interest your target audience. An informational white paper on a topic that will help your target audience improve their business or the quality of their lives.

You can discuss changes in the law and the impact they will have or you can provide a guide to hiring a lawyer in your practice area.

Every day you mail a letter to one target offering your free report. When the recipient responds you send him the report and you follow-up afterward. (You can mail more than one letter if you want to take more than four minutes. That will probably increase the number of relationships you develop.)

This is a great way to begin a relationship.

Here is the video that describes the process.

If you’d like to focus on some additional advanced strategies, here are the articles you voted most important from the past week:

The Step-by-Step Guide to Connecting with Someone New

This is a video guide to making a new friend.

In business our “friends” help us by referring business to us.

If you’ve ever felt awkward when meeting someone new, this video will help you break the ice.

How to Start a New Relationship

Want more detail on getting people to like you do business with you?  This article can help. In this article, I write out, in detail, the things you can do to build a relationship with a new prospective client or referral source.  Follow the guidelines as I’ve laid them out and you will be well on your way to sourcing your next big client.

Increase Client Lifetime Value by Becoming a Trusted Advisor

Too many professionals, especially lawyers, don’t know what to do once they have attracted a great client.  This audio program will help you deepen your relationship with your clients and maximize the lifetime value they can deliver to you.

Are You Right for this Role?

The two most important qualities any attorney can possess are empathy and understanding. When you meet someone new, if you immediately launch into a lengthy diatribe about your background and experience, you immediately lose the trust of that person.

This short article is a quick reminder of why people like you.

My Gift to You

Did you get my free CD?  I’ve offered it to you several times.  Make sure you get a copy. We only have a couple left. Click this link: Million Dollar Lawyer Secrets and I’ll send you one.  It only takes a couple of days and I even cover the shipping.

Go through these articles and pick and choose the things you want to implement.  Remember the ideas are great but they are nothing without your action.