Get Real About the Business of Law

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Why Lawyers Suck as a Business CEOI’m tired of being polite about this issue.

A law firm is a business.  Like it or not, your law firm produces revenue and profit.

If you want your business to grow or at least continue to produce value for you and your family, you need to spend time focused on the business aspects of your law practice.

The money in your pocket is directly proportionate to the amount of time and intellectual energy you apply to being the Chief Executive Officer of your law business.

Think about that statement. It sums up your issues perfectly.

A focus on the day-to-day, case-by-case management of a law firm is essentially creating a job you pay to hold.

You find the work.  You do the work.  You get the money.  But you have to pay for that privilege.  You pay the administrative costs of your law firm.  You pay the emotional cost of trying to serve two masters (your business and your clients) and you pay the cost of investing time, money and energy in a business that will never be sold because it has no value beyond your capability to complete legal work.

But it’s not your fault.

Nobody taught you how to be the Chief Executive Officer of a company.

They taught you how to be a lawyer.

If you want to make that transition, the first step is developing systems to help you manage and grow your law firm.

When it comes to growth, you need five specific systems:

  • A system to attract new relationships through speaking engagements
  • A system to attract new relationships through publishing opportunities
  • A system to develop productive relationships through networking
  • A system to attract and develop productive relationships via the internet
  • A system for continuously following-up with clients and prospective clients

You don’t have to develop these systems on your own.  In fact, I want to help you develop the system for attracting clients via the internet.

Follow the link below to review an article on my six month effort to help you grow your law firm.  While this is only one system, it will give you a flavor for the level of effort required in building a business that can be leveraged to produce income with or without your direct involvement.

Legal Marketing Six Month Internet Challenge

There is no fee for you to participate in this challenge but you must make the effort.

Isn’t it time you took control of your future?

Check it out now.

Legal Marketing Six Month Internet Challenge