Great Legal Marketing Starts with Doing Great Work

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As I have discussed several times, if you want to attract clients as a lawyer you need to let people know you are open for business.

But do not mistake my advocacy for law firm marketing as a license to be a bad lawyer and make up for it with great legal marketing.

That is not only unethical, it is criminal.  Bad lawyers who are adept at marketing are perpetrating a fraud.

The first rule of marketing is to provide great service at a fair price.

If you are not a good lawyer, I cannot help you.  Simply put:  You will piss people off faster than I can help you attract them.

If you know you are a bad lawyer and you do things that serve only your interests and not the interests of your clients, I will not help you.  (I have fired more than a few of those clients in the last couple of years).

Marketing is not good or bad.  Marketing is a business discipline.  Be a good lawyer and promote your law firm.  People deserve to have access to the best lawyer they can afford.  Help them find you.

Great legal marketing starts with being a great lawyer.