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As I have discussed several times, if you want to attract clients as a lawyer you need to let people know you are open for business.
But do not mistake my advocacy for law firm marketing as a license to be a bad lawyer and make up for it with great legal marketing.
That is not only unethical, it is criminal. Bad lawyers who are adept at marketing are perpetrating a fraud.
The first rule of marketing is to provide great service at a fair price.
If you are not a good lawyer, I cannot help you. Simply put: You will piss people off faster than I can help you attract them.
If you know you are a bad lawyer and you do things that serve only your interests and not the interests of your clients, I will not help you. (I have fired more than a few of those clients in the last couple of years).
Marketing is not good or bad. Marketing is a business discipline. Be a good lawyer and promote your law firm. People deserve to have access to the best lawyer they can afford. Help them find you.
Great legal marketing starts with being a great lawyer.