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It is very easy to tell the difference between winners and losers. There is one particular quality winners possess. I guarantee if a person has this quality they are a winner.
In this context, the term winner refers to someone who seeks a desired outcome and then makes it happen. It does not mean they are rich. Some rich people are winners and some are losers. It does not mean they are famous. Some famous people are winners and some are losers. My definition of a winner is someone who sets their mind to achieve a goal and then they achieve it.
Winners talk differently than everyone else. They carry themselves differently than everyone else. But most importantly, they act differently than everyone else.
Winners have a bias for action.
Here is an example:
Three weeks ago I attended a party at the home of a friend. Several attorneys were present and a few of them and I gathered in the kitchen. We had a conversation about a specific marketing strategy I have been experimenting with for six months. I told the group I was happy with the results. This strategy was consistently delivering about three leads a week to my firm and to the firm of an attorney with whom I was working. I said I would be looking to teach this strategy to some clients over the next few months to see how it worked in various different kinds of legal practices.
There were four lawyers standing with me listening to me describe the results. They all asked questions. They all nodded their heads in agreement. But only one of them called me the next day to ask about the specific steps involved in this new strategy. In fact, this guy not only called and asked about this strategy, he made an appointment to come to my office and see it in action. He took copious notes and he implemented it within 48 hours.
This particular lawyer and I had a follow-up conversation yesterday. He has already gotten two new clients as a result of this particular strategy.
Action.
It is what separates the winners from the losers. A winner hears a good idea and he finds a way to use it. He makes it a reality in his business as soon as possible.
Here is a little added bonus: People with an action orientation overcome failure more easily than stagnant people. Why? Because if they take action and it doesn’t work, they immediately take more action. To these folks, failure doesn’t exist. They view each action as a test. Even if the test produces positive results, they tweak it to make it better.
Now I have two questions for you.
Question one:
What was the last great idea you thought of or heard?
Question two:
What did you do about it?
It is not too late. You can still be a winner. Waiting is for losers. Take action now.
If you want to learn how to take action repeatedly give me a call. In 90 days I can instill this quality in even the most sedentary lawyer.
But you have to take the first step.
You have to make the call.
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