Increase Client Lifetime Value: Become a Trusted Advisor

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Lawyer Become a Trusted AdvisorOne of the first tasks I have my clients undertake is a sample file audit.

Here’s how it goes:

We pull ten files at random from the past year.

I ask who the client was - name, job responsibilities, etc.

Then I ask what role he (or she) plays in the company, community, and/or industry.

Next I ask what issue is keeping him awake at night.

Finally I ask when the last time my client spoke with his client was.

I only have to get through three or four files before the client realizes that he is sitting on a goldmine.

Here’s the problem you (and most other business people) face:

You don’t know how to transition from being a functional professional into being a trusted advisor.

You don’t ask the right questions and then you don’t know what to do with the answers you receive.

Today is your lucky day.

I have prepared an audio program that pulls back the curtain on how to become the person your best client cannot live without.

That’s right.

I lay it all out for you in 20 minutes.

WARNING: To execute this system you may need to dedicate some time to past clients and you will not be able to bill for it. This means if you work in a firm that charges by the hour (like a car mechanic, a parking garage or a lady of the night) you will probably never become a trusted advisor.  Ah, it’s probably just as well, anyway.

Here’s the audio program that gives you a glimpse into how you can do research like a pro and become the person you clients call when they don’t know who else to call.

How to Increase Client Lifetime Value by Becoming a Trusted Advisor

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