Is It Time To Get Selfish With Your “Friends?”

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Law Firm Marketing SelfishnessIf you are anything like me, you were dragged into social media kicking and screaming.

You resisted with every fiber of your being because, hey, who needs something else to take up a lot of time you really don’t have?

Then you realize the value of creating new relationships on line and the value of the knowledge base you can tap into and the value of broadening your audience, etc. etc.

Now we are into social media in a big way.  We have conversations.  We aggregate and share information. And we look for new people we can engage.

All the while, other people are engaging us.  They are essentially, entering our world, our sphere of influence and our daily consciousness.

Many of these folks were uninvited and some of them are now in our world simply to sell their wares or ideas.

This happens with all the different social media services.  Twitter, LinkedIn, Facebook and to a lesser extent Google+ all leave you vulnerable to being endlessly spammed.

This begs the question:  How do you keep building great relationships on social media and keep the one-way relationships to a minimum?

Here’s how I currently do it:

Each week I dedicate one hour to evaluating my social media relationships.  This means I look at all the new people who have entered my world that week and I examine the value they have delivered.  If they provide a link to an article or relevant commentary, I keep them.  If not, I send them on their way.

This is actually pretty easy to do on a service by service basis.  Here’s how.

On Facebook I let the friend requests pile up and go through them all at one time.  When someone friends me, I look at the things they post in their newsfeed.  If it’s junk, I decline the request.

On LinkedIn I look at a few of the person’s connections.  If they are relevant to my business I accept them.  If they are not, I ignore them.  This is a bit of a challenge since I have over 30,000 connections.  Every time I add someone new, I have to remove someone already on the list.

On Twitter I hardly follow back anyone.  I look for people who engage me in a dialogue and those are the people I follow back.

On Google+ I take a similar approach to my Twitter strategy. If you engage me in a conversation, you go in a circle.  If you broadcast interesting information, you go in a circle.  If you add me to boost your numbers, it’s probably not going to work out.

It is time to get selfish with your social media strategy.

The purpose of these accounts is to expand your network and develop relationships that are based upon trust.  Just as in “real life” you avoid and ignore people who constantly come to your home or office with their hand out – you should do the same thing in your online life.

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