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The phrase that kept Bill Clinton’s campaign on track when he was elected President of the United States in 1992 was: “It’s the economy, stupid”. This was a stark reminder to the candidate and his team to keep their message focused on the economic issues that were troubling the people.
I hear this phrase repeated often from lawyers today. It is their way of letting me know that nothing I teach them about marketing will work because “it’s the economy, stupid.”
That is just plain wrong.
If your law firm revenue is down, year-over-year then you are not doing enough to get clients in the door.
Yes, it is harder to get clients to hire you, compared to 2006. Yes, you have to try many different marketing methods in order to generate leads. And yes, you should follow Roy Black’s advice and spend more time learning about marketing than learning about trial procedure.
Nothing in your law firm is going to change unless you change.
Get up and get going.