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What exactly do you want from your law firm marketing? Do you want more clients? Do you want better clients? Do you want a certain type of client? Marketing can help with all of these challenges but there is one thing that stands in the way. You.
If you do not know what you want, you will jump from opportunity to opportunity.
Law firm marketing is a means to an end but the end must be clearly defined.
Most attorneys use their law firm as a tool to help them make a living. These folks have basically purchased a job. They have no equity built up in their law firm since they move from one client to the next. This is the reason a focus on client lifetime value is so important. If you can handle multiple matters for each client, you can spend a significant amount of money to develop that relationship.
Every good strategic plan should begin with the question:
“What should this law firm look like when it is time for me to exit?”
You must have clarity on this key point before you begin to develop a law firm marketing plan.