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Some people have called me a law firm marketing expert. This is probably because I work with law firms and I help them with marketing and business strategy (among other things).
I spend at least 40 hours each week immersed in the world of law firm marketing. And I see a lot of lawyers looking for some kind of magic bean or pill they can take to get more clients overnight.
Well, at the risk of disillusioning many of my new visitors to this site I am going to reveal a secret to you that most law firm marketing experts do not what you to know:
You cannot get rich quick with law firm marketing.
Let me repeat:
You cannot get rich quick with law firm marketing.
Here’s why:
Law firm marketing is about building relationships. Relationships are built on a foundation of trust. People must know you, like you and trust you before they hire you as a lawyer (or before they refer someone to you).
If you are looking for some kind of get rich quick law firm marketing scheme, somebody will definitely take your money but it will not be me.
While I offer a Fast Start Marketing System it is just that…a start. It is a guide I give to my clients for them to review when we begin working together. I started selling it, along with a subscription to a monthly DVD (which includes a new law firm marketing strategy each month). This is to help people who cannot afford to work with me in a one-on-one setting.
But even though I help you get started quickly, you still have to do the work.
Real law firm marketing is an ongoing process that requires hours of time each month.
So here is the lesson in this article: If someone promises you that you will immediately make money from something related to law firm marketing, run away.