For more great articles and FREE attorney resources visit us: www.RainmakerLawyer.com
The biggest complaint I receive about the work I do with lawyers marketing is that there is never enough time to execute the tactics we develop. Lawyers say marketing is important but it isn’t important enough to set aside two hours a day to work on. Lawyers say marketing makes all the difference but most of them don’t know how much of a difference it makes because they have not given it a full effort. Lawyers say marketing is the key to growing a large law firm that will allow them to hire more people and make more money, yet they can’t budget the time for marketing.
Helping lawyers marketing their services is like looking for a specific needle in a stack of needles. Less than ten percent of all lawyers understand the value of marketing to their law firm. Less than twenty percent of those lawyers can actually execute on the plan we develop. That means that out of all the lawyers marketing their firms only about two percent do it right.
That is two out of every one hundred lawyers. Marketing is a science and an art. You can master the science part of it with practice. Less than 14,000 lawyers in the United States even give it a fair shot. (Two percent of the 700,000 lawyers in private practice is 14,000.) But that two percent make more money than everyone else and they have more free time (since money allows you to hire more people and more people can mean less work for you).
You can be in the two percent. You just have to be a lawyer who makes the time. Are you one of those lawyers? Marketing is a learned skill. Are you willing to give it a try?