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Sometimes legal marketing means weeding out the wrong people as much as it means attracting the right people.
There is one type of person I simply cannot stand. His name is Mr. Don T. Getit.
This guy calls your office and tells you how much his case is worth. He also tells you how to handle the case and why you should give him a discount or take it on contingency or offer a payment plan. If you accept him as a client, he will tell you how to practice law yet he will not comply with anything you ask him to do. Once the matter is over, he will have an outstanding balance with your law firm and when you try to collect, he will file a grievance against you.
This guy is bad news.
In my business this guy is a lawyer. He is spending his last dollar with me, hoping that I have a magical solution for his legal marketing issues. He has no money left over for a marketing budget…actually he cannot even pick up a lunch check…yet he wants me to work some kind of miracle for him.
Even after I teach him 10-15 FREE ways to increase referrals and attract more clients, he complains because he has to take time out of his day to implement them.
Then after he tries some of these methods one time, he complains that they do not work.
I have taken this kind of client. You have taken this kind of client. Sometimes they tell us a compelling story and we get suckered. Sometimes we want to make a little extra money so we lower our guard and take them in. And sometimes our ego gets the better of us and we think that they will change because they want to work with us.
Here is my advice to anyone in any business (especially lawyers) who starts to feel the slight pull of Mr. Don T. Getit on his shirtsleeve….avoid him like the plague.
Life is too short to spend with people who don’t get it.