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Good ideas area dime-a-dozen. I literally trip over a good idea at least once each day. But the good idea is worthless if it is not implemented.
Over the past few years many people have asked me about the value of working with a coach who helps with marketing for lawyers. There are a number of factors that contribute to that value. One of the most powerful of these factors is accountability for marketing execution.
You see, it does not matter if I ask my clients if they have implemented the ideas we develop for them. The mere fact that I COULD ask and the fact that I MIGHT be disappointed if they tell me they did not execute, is often enough of an incentive for them to put forth that extra effort.
Some of my clients say that I provide a helpful kick in the rear end. In reality, I provide the POSSIBILITY of a kick in the rear end and that is all it takes to keep people motivated.
Who is kicking you in the rear end to make sure you implement your marketing plan?