Marketing So Simple Even a DUNCE Can Do It

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Law Firm Marketing DunceLaw firm marketing is not rocket science.

In fact, it is fairly easy to grasp the most important concepts in a good law firm marketing plan.

I use an acronym to describe the marketing philosophy we promote at Rainmaker Lawyer Consulting.  The acronym is DUNCE.

It stands for:

  • D = Diversity
  • U = Urgency
  • N = New
  • C = Clarity
  • E = External Orientation

These elements are critical to the success of any law firm marketing plan you develop and they don’t teach this in law school.

Here is an audio program that highlights the key components of the strategy and why they are essential.


Law Firm Marketing DUNCE Strategy

Enjoy the audio program but make sure you take action on at least one strategy it contains.