The Best Part of Law Firm Marketing

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The best part of law firm marketing is having the ability to say “No” at any time.

If you have multiple ways of generating leads and multiple ways of attracting new potential clients and if you are good at getting clients to commit to working with you, you can afford to turn away business.

Turning away bad clients is a necessity.

  • Bad clients take up more time than good clients.
  • Bad clients frustrate you and your team.
  • Bad clients force you to make bad decisions.
  • Bad clients take your focus away from growth.
  • Bad clients make you reactive instead of proactive.

The best reason to develop solid law firm marketing systems is to be selective in client acquisition.  It provides you with freedom of time and freedom of choice.

Saying “No” puts control of your future in your hands.