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You might be surprised to find out the true key to success with lawyer marketing is not some fancy technique you learn from a wise old man. It is not some skill learned at a seminar or at a retreat. It is not even a new media that has burst on to the scene and captivated hundreds of millions of users.
The true key to success with lawyer marketing is persistence.
That’s right.
Persistence can get you all the clients you will ever need. Here are three examples:
Writing
If you like to write and you are good at writing you can create an endless flow of clients by personally syndicating your writing. This means that you develop your own newsletter and send it out to your audience regularly. If you do this consistently for six months and you are persistent about growing your list of subscribers, you will develop business. The key is to stick with it.
Speaking
It does not matter if you are a great speaker or a terrible speaker you can develop business by speaking. Even speaking to local civic groups can be beneficial. The key to success in getting business from speaking is to be persistent in follow-up after the speaking event. If you continuously stay in the face of people you have spoken to, you will source clients.
Networking
People must know you like you and trust you before they will refer business to you. Developing this type of relationship requires persistence. You must get in front of these people over and over again before they will put their trust in you. If you can manage to do this, referrals will come.
There is no quality more valuable in lawyer marketing than persistence. If you want to build a growing and sustainable law firm you must be persistent in your efforts.