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There are two qualities that will help you CRUSH your competition when it comes to building a productive, profitable law practice that helps you live the life you have always wanted.
These are the qualities that all successful people possess.
That’s right.
Every successful person I have ever interviewed in my Business Intensity Million Dollar Secrets Interview Series has these qualities.
Every successful attorney I work with has these qualities. Every successful athlete has these qualities.
They are critical.
The qualities I am referring to are clarity and persistence.
Let me explain:
Clarity
Clarity is focusing on what you want to accomplish. Start with your law firm. What did you hope to achieve when you began practicing law? Did you want an income that would enable your lifestyle or were you hoping for more?
For example: If you have small children and you work to provide for your family but you also want to participate in their lives as they grow up, you should construct your law practice to meet those objectives. In this scenario, hourly billing requirements and extensive travel are not going to work.
In this case, being clear on your goals will probably steer you away from a big law firm and toward the flexibility of your own practice.
And this brings up a key point. Many people are clear about what they want but they are not true to their goals. This is where the second KILLER quality comes in.
Persistence
Persistence is the determination to continue to making progress in the face of any and all obstacles.
Once you are clear about the goals you want to achieve, you need to pursue them doggedly until they become reality. This may take days, months or years. And it may involve bouncing back from experiences that are less than ideal.
Too many people give up when they fall short of their goals after one, two or even three attempts.
Persistence will drive you to acquire the skills, knowledge and experience necessary to accomplish your goal.
The next time you come across someone you perceive to be successful, ask them to tell you their story. I guarantee that if you look behind the scenes you will see the elements of clarity and persistence driving their behavior.
This leads me to the two questions I have for you:
What do you want from your law practice?
What are you prepared to do to make that happen?