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A Law Firm Business Development System combines Business Strategy, Integrated Marketing Communications and Sales into an organized process that an attorney can use to grow his/her firm’s revenue.
While many attorneys rely on sales gimmicks, a true Business Development System has many integrated processes and activities. These activities are combined with speaking events, educational materials, seminars, direct marketing systems and a sound Internet marketing strategy help to ensure that the firm has a steady flow of new business while its attorneys deepen existing client relationships.
Large law firms, small law firms and solo attorney practices should all have some form of business development system.