What is a Unique Selling Proposition?

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A Unique Selling Proposition (USP) is the reason that you or your firm are different from and better than your competition.  This is the compelling reason why a client should choose you over everyone else.

A USP could also be a way of describing the chief benefit of working with your firm. Unique Selling Propositions can be (and have been) built around any number of things. Your USP could describe a common theme that runs through your business.  This includes price, specialty and expertise, positioning and service delivery style – just to name a few.