What Makes a Client Qualified to Work with You?

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Attracting the right clients is what law firm marketing is all about.  You need to attract clients who have three specific qualities.  Each client must have:

  • A Problem You Can Solve/ A Condition You Can Improve
  • The Ability to Make a Decision
  • Money

Here is a brief video that describes these three factors of client attraction and selection.

If you want your law firm marketing to be effective, you must strive to attract clients who have these three qualities.