Where Have All The Good Times Gone?

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Law Firm Marketing Deep DiveThe 1982 album Diver Down by Van Halen remains one of my favorites.  One of the timeless classics contained on that pressed vinyl gem is the song “Where Have All the Good Times Gone.” While David Lee Roth’s sublime vocal styling makes the record what it is, the lyrics tell the story of someone reminiscing about easier times.

The more things change, the more they stay the same.

Today, in every corner law office, you can find someone reminiscing about how things used to be easier/better/more ethical/less cut throat…etc.

As much as I’d like to make this article about law firm marketing changing and people lamenting the change rather than getting on board, I cannot.


Because the disease of looking back and longing for an easier time is not limited to law firm marketing.

It has infected every area of life and every kind of practice.

I work with affluent lawyers and lawyers struggling to make this month’s rent payment.  They have different problems but they both suffer just as much.

I mentor my licensees (people who are authorized to use my systems) and help them develop businesses consulting with attorneys.  Some are more successful than others.  But they all have some kind of large load they are bearing on their back.

My friends, people who have graduated with Ivy League Degrees and have high profile six and seven figure jobs, also have some personal suffering they carry with them on a day-to-day basis.

Is there a solution?  Is there a way to stop the depression that rolls into our lives like a fog and never seems to lift?

For you – I don’t know.  I’m not inside your head.  I can write as if I am, but that’s just because your motivation is obvious.  But writing for you and thinking for you are two different things (unfortunate for both of us, I know).

See, here’s the thing:  When we focus on the negative things in our life, they become all-consuming. The more we long for yesterday, the less we appreciate today.

So here is the best guidance I can offer on this subject:

Enjoy what you’ve got. Right here.  Right now.  Today. 

If you’ve only got a small television with basic cable, enjoy the Seinfeld reruns.

If you’ve only got Ramen Noodles for dinner, add some chicken broth and savor the flavor.

And if you’ve got anything more, take a moment and think about how the life you are living is probably someone else’s dream.

The take away line from: “Where Have All The Good Times Gone” is:

“Will this depression last for long?”

Based upon my experience, the answer to that question is entirely up to you.