Why is a “call to action” important?

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A call to action is specifically showing your clients “the next step” they need to take if they are interested in doing business with you.

This is important because giving clients (or potential clients) specific instructions is critical to moving them up the marketing ladder.  You must tell them what to do, when to do it and why it is important for them to do it. 

Your call to action must fulfill one or both of these promises:  “Take this action and get these benefits” or “Take this action and avoid this pain”.

If you don’t give your prospective client specific instructions, they will likely not do anything.