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I still help attorneys make a great living and live a great life®
I am just doing it in a new place.
Rainmaker Lawyer is Now A Registered Trademark
It is with pride that I announce the registration of Rainmaker Lawyer as a Trademark on the Principal Register with the United States of America.
Thankful for Second Chances
I use this forum to discuss things that can help you make a great living and live a great life ®. Typically these things involve business and leadership strategy and/or a marketing tactic.
This is not one of those occasions.
A few times each year, like the anniversary of the terrorist attacks on the United States or a date that has importance only to me, I express the emotion I feel. I do this because we have that kind of relationship.
This is typically a time of year when we express gratitude.
We take stock of the blessings we have received and we pause and reflect. We acknowledge the richness in our lives and appropriately recognize the grace bestowed upon us.
This year I have a renewed sense of gratitude for something I have failed to recognize.
I, like most people, underestimate the value of experience.
Many times when we capitalize on business opportunities we do so because we have had a similar opportunity in the past, and, for whatever reason, we botched it up so badly that our emotional and intellectual synapses have been permanently wired not to make the same mistake again. This means, when given the second chance, we succeed.
My career, in fact, my life, is the sum total of capitalizing on second chances.
Time after time, I have bumbled and stumbled my way into one mess after another making painful and costly mistakes that would later prove to be profound life lessons.
These lessons provide me with the emotional intelligence to succeed when placed in that same situation a second time.
I stumbled to the brink of financial disaster while starting my own business and learned how to better manage cash flow and cash reserves.
A disastrous first marriage and the associated emotional fallout from it, have helped me become a better husband and friend to the love of my life.
A false start with a career as, of all things, a chef, which lead to learning how to (literally) deal with the heat and stay in the kitchen even while the rest of my work environment was “boiling over.”
But most importantly, I am thankful that my eyes are open and I recognize these events for the wonderful opportunities they are.
It is easy to think of life events as challenges.
It is emotionally safe to curse the pain of the moment and feel sorry for the predicament we find ourselves in.
My gratitude this year centers around the opportunity to take the lessons learned in those challenging moments and apply them to current circumstances.
Everyone deserves a second chance.
Everyone deserves the opportunity to apply the knowledge and emotional intelligence gleaned from a challenging or difficult or painful past experience to the events in his/her life today.
Everyone deserves to have wonderful people in their lives who recognize the value in others enough to reach out and extend a second chance to them…whether a blood relative or just a person with the common bond of being human.
I have no doubt I will make new mistakes in my life. Some big. Some small.
I have no doubt they will be painful.
But I know that with this pain comes emotional intelligence and, someday, if offered the opportunity, I will apply the lessons I learn from those situations to a new opportunity. And the richness that will come from the application of that intelligence will help me and those around me.
I am grateful for the dozens and dozens of second chances I have been granted over the years. I try my best to humbly approach these opportunities with the knowledge gained from experience.
I’m honored you have chosen to invest your time and attention in me.
Best wishes for a Happy Thanksgiving to you and your family.
May I Speak to You?
As you probably know, I spend a good deal of time giving talks to audiences of lawyers all over the United States.
Typically, the organizer of the event pays me to speak and pays my travel expenses.
During the first half of 2014, I’m offering you the opportunity to invite me to speak to your group of lawyers without investing a dime.
You read that correctly.
I will conduct an education session for your group of lawyers, bar association or large law firm, at no expense to you.
I am partnering with a sponsor who will cover my fee, my travel and all the materials included with my education session.
You simply need to get the lawyers in the room and turn the lights on.
This is going to be a full-blown education session. There will be no fluff. Everyone who attends will be working during our time together.
But the attendees will not be required to pay me anything.
I have six openings for these talks.
And they must take place between January 2, 2014 and July 31, 2014.
If you have a group of lawyers (bar association, convention or large law firm) and you are interested in booking me for this unique opportunity, call me right now. 888.444.5150
This message is going out to 100,000 plus lawyers so you need to act now.
Call 888.444.5150 and you and I will set an appointment to discuss this opportunity.
If you’d like some idea as to the curriculum, you can listen to the two podcasts below.
The Ten Disciplines of Law Firm Leadership
Click here to download: The Ten Disciplines of Law Firm Leadership
How to Get Clients as a Lawyer
Click here to download: How to Get Clients as a Lawyer
Remember, this is limited to six dates during the first half of 2014.
Call today. 888.444.5150
Four Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients
If you’re interested in investing four minutes in a great legal marketing idea, this is the article and video for you.
Traditional mail (sometimes called snail mail) is highly effective in attracting clients.
Yes. You read that correctly.
The postal service can actually help you get new clients for your law firm.
Follow this two step process and you will develop relationships with direct mail.
Step one: Research the Targets
Identify one target for each day of the upcoming month. That target can be a prospective client, a potential referral source or a former client.
Note: When considering prospective clients, be certain to follow all the rules of your regulatory agency or bar association.
Step Two: Mail a Letter to Each Target Offering a Free Report
Create a report that will interest your target audience. An informational white paper on a topic that will help your target audience improve their business or the quality of their lives.
You can discuss changes in the law and the impact they will have or you can provide a guide to hiring a lawyer in your practice area.
Every day you mail a letter to one target offering your free report. When the recipient responds you send him the report and you follow-up afterward. (You can mail more than one letter if you want to take more than four minutes. That will probably increase the number of relationships you develop.)
This is a great way to begin a relationship.
Here is the video that describes the process.
If you’d like to focus on some additional advanced strategies, here are the articles you voted most important from the past week:
This is a video guide to making a new friend.
In business our “friends” help us by referring business to us.
If you’ve ever felt awkward when meeting someone new, this video will help you break the ice.
Want more detail on getting people to like you do business with you? This article can help. In this article, I write out, in detail, the things you can do to build a relationship with a new prospective client or referral source. Follow the guidelines as I’ve laid them out and you will be well on your way to sourcing your next big client.
Too many professionals, especially lawyers, don’t know what to do once they have attracted a great client. This audio program will help you deepen your relationship with your clients and maximize the lifetime value they can deliver to you.
The two most important qualities any attorney can possess are empathy and understanding. When you meet someone new, if you immediately launch into a lengthy diatribe about your background and experience, you immediately lose the trust of that person.
This short article is a quick reminder of why people like you.
Did you get my free CD? I’ve offered it to you several times. Make sure you get a copy. We only have a couple left. Click this link: Million Dollar Lawyer Secrets and I’ll send you one. It only takes a couple of days and I even cover the shipping.
Go through these articles and pick and choose the things you want to implement. Remember the ideas are great but they are nothing without your action.