Objective Criteria For Selecting a Law Firm Marketing Expert

Posted by Dave Lorenzo

There has been a great deal written about who is a good law firm marketing expert and who is not a good law firm marketing expert.  If I were looking to hire someone for help with law firm marketing I would ask the following questions:

What is the track record of the law firm marketing expert?

All claims of success should be substantiated. Make the law firm marketing expert show you results of his/her own personal efforts. They should have a booming business themselves if they are truly expert at attracting business.  Ask for a client roster or financial information.  Let’s face it, if they are successful why would they hesitate to reveal this information?

If they cannot do it for themselves, how do you expect them to do it for you?

What is the system you will use to help me grow my law firm?

Do not work with someone who will just wing it.  You want to see a framework that they will be following to deliver results.  Even marketing experts who follow a customized approach have a framework they use to help their clients get started.

If they do not have guidelines for their own work, how will they help you?

Can I speak with a former client?

Every law firm marketing expert has clients who have left him or her.  You want to interview these people.  You want to find out if the relationship broke down because of the law firm marketing expert of because of the client.

Why do you do what you do?

The motivation of the law firm marketing expert is critical.  Certainly you want to hear about the passion this person has for participating in the success of others but you also want to hear that this is a business.  Everyone is motivated, at least to some extent, by the need to make a living.  Ask this question to see if the consultant is going to be upfront about that.

There are at least a dozen other questions you should ask a law firm marketing consultant before you hire him/her and beyond their qualifications it comes down to a matter of personal taste and preference.

Continue Reading Objective Criteria For Selecting a Law Firm Marketing Expert

A True Measure of Success

Posted by Dave Lorenzo

I was wrong.

I started working at a young age.  Like many people, when I was a kid I had a newspaper delivery route.  I would also cut lawns or water people’s plants or watch their houses while they were on vacation.  When I turned 16 and I was legally eligible to work full time hours I got a job after school.  In the summertime I worked two jobs.

I did this because I liked earning money.

As my career progressed, I always took the job that offered the potential to earn the most money.  I advanced steady up the corporate ladder, building bigger businesses and watching my income increase along the way.

Then one day, not that long ago, I woke up and realized I was unhappy…but I had plenty of money. And I realized I was not successful.

I spent the better part of two decades working to increase my income.  But that did not bring happiness.

I realized I needed to start over. The tools I was using to measure success were the wrong tools for that task.

But do not, for one minute, think I eschew making money.  Money is great.  It is important, dare I say critical, but it is a means to an end and not the end in-and-of itself.
True happiness for me is about freedom.

I started my business because I want complete control of my destiny.  Along the way there are bumps in the road.  There are a few surprises.  But the journey is terrific.  Every day is a new adventure.  Each day is an opportunity to learn, grow and help people.

So how does this relate to you and law firm marketing?

It is simple.

You must have the opportunity to do your best work every day.  You need to attract clients with whom you enjoy working.  You need to be fighting for causes you believe in. 
Marketing should bring these opportunities to your doorstep.  It should be a vehicle that enhances your sense of freedom and it should allow you to do exactly what you love each and every day.

Marketing provides you with freedom.  The freedom to be selective and the freedom to build the law firm you want, complete with the clients you want.

That is true success.

At the end of each day, when I look back and see that I used my talent to help others, and the quality of my life improved as a result… that is when I know that I have been successful.

How do you measure success?

Continue Reading A True Measure of Success

How Lawyers Get Clients Is Important

Posted by Dave Lorenzo

If you want to know about the quality of a lawyer, look at how he attracts his clients.

In the past couple of years I have worked with over 200 lawyers from all over the United States and I have spoken with hundreds more.  I know their businesses intimately.  I know what keeps them up at night and I know what motivates them to get out of bed in the morning.

One of the things this experience has taught me is that there are a few litmus tests for selecting a good lawyer from the hundreds of thousands out there.  One of those litmus tests is how a lawyer gets clients.

You read that correctly.  How a lawyer gets clients is good way to tell what kind of lawyer he is.

Here are three ways the best lawyers attract new clients:

Education

Great lawyers do not keep their knowledge to themselves.  They hold educational seminars for clients, prospective clients and referral sources.  These seminars are not money-making propositions.  They are intimate events where the lawyer demonstrates his expertise by educating the people in attendance.

Think about it:  If you are a lawyer and you want to attract new clients do you want to attract a client who knows how valuable your services are?  Of course you do.  Teach your prospects about the value of your services without pitching yourself.  It will help you attract clients like a magnet.

Referrals

Frequency of communication is important in relationship development.  Great lawyers get clients through referrals and they receive referrals by communicating frequently and intelligently with their referral sources.  Email and print newsletters are excellent tools for this communication but a phone call or in person meeting never hurts.

Community Leadership

One of the least used business development tools by average lawyers is community leadership.  Great lawyers get clients by being active in the community.  But by being active I mean they take leadership positions in the community.  Not only does this increase their visibility and credibility it also shows the strength of their character.  People who give of themselves, particularly people who dedicate time for the betterment of the community are held in high regard.

There are many other ways good lawyers get clients but the methods they employ help make the selection process easier.

Next time you’re wondering how to get clients as a lawyer, think about the implications of the methods you choose.

Continue Reading How Lawyers Get Clients Is Important

The Shift in Law Firm Marketing on the Web

Posted by Dave Lorenzo

In case you haven’t noticed, Google changed the algorithm they use to rank websites once again.  It appears that all the ingredients necessary for a high ranking are still in place (keyword rich content, inbound links and frequent updates among about 100 other things) but the priority of them has certainly changed.

How do I know?

The sites with the most inbound links used to rank in the top five for all search results (regardless of the keywords or content on the site).  That led me to believe that inbound links were heavily weighted in the algorithm.

As of the end of June 2010, this is no longer the case.  Don’t get me wrong, links still appear to be weighted heavily, but content updates are also important as are subscribers, traffic and everything else that goes into your search engine ranking.

What does all this mean?

Actually, there is no conclusion that can be drawn…yet.  But anecdotally, I can tell you that the website that I updated weekly in June (this one) improved in ranking while the website I could not attend to Legal Marketing For Lawyers dropped dramatically.

I am moving back to frequent updates (three times each week or more) on each website to see if it makes a difference.

Stay tuned as I conduct this law firm marketing experiment.

Continue Reading The Shift in Law Firm Marketing on the Web

First Impressions Are Part of Law Firm Marketing

Posted by Dave Lorenzo

It is amazing how accurate a first impression can be.

Years ago you would walk into a lawyer’s office, look around at the pictures on the wall, thumb through the reading material in the waiting room, and step into the conference room to meet with the lawyer. Usually you were greeted by an administrative assistant wearing a professional business suit. You met with an attorney also neatly attired in a professional ensemble. They looked like they meant business and this was an important part of the selection process.

Everything is Different Today.

In this day and age you may never meet your lawyer in person.  He may be able to handle your matter entirely by telephone and email.  Today first impressions are much different than they were a decade ago.  Today you can go on line and read just about everything about a professional before you ever meet with them.  You can read things they have written.  You can judge their professional demeanor from the style and substance on their website.

The More Things Change The More They Stay The Same

When a prospective client comes to your website what does he see?  Does he see professional educational articles written by someone with depth of knowledge and experience?  Does he see guides and “how to” tips?  Is he educated on how to make a good decision in hiring a lawyer in your field of practice?

One of my college professors had a saying that she used to repeat and it stuck with me.  She would say:  “The way you write is the way you think.”  I believe this is true.  Your writing is the first impression many of your clients have of you when they visit your website.

Pay careful attention to the impression you make in the things you put on line.  You never know when someone is going to be reading your work and making a million-dollar decision based upon that first impression.

Continue Reading First Impressions Are Part of Law Firm Marketing

What You Don’t Know About Law Firm Marketing

Posted by Dave Lorenzo

Your clients come to you looking for advice.  When they walk in your office they are usually facing a serious situation full of potentially adverse consequences. They sit in front of you and they complain.  They moan and groan about how they got into this mess and about how unfair it is and about how they just need a little help working their way through this situation.

Of course these clients are minimizing the potential exposure of their situation.  They need help and they know it.  But many of them will still shop around.  They will still look for a bargain.  (As a side note:  These are the same people who would shop for a bargain from a brain surgeon or parachute manufacturer.) And this is partially due to their pathological condition that prevents them from naturally comprehending the concept of a price/value relationship.

But part of the blame lies with you.  You enable these dysfunctional psycho-clients.  You do this every time you reduce your fee.  You do this when you rationalize, during your own personal moments of delusional behavior, that taking a client at a reduced fee is better than letting them walk away.

What you should be doing instead of reducing your fee is helping your clients understand the value of working with you.

Clients have three basic choices when selecting a lawyer.

Choice 1: Work with a cheap, crappy lawyer.  This will generally produce crappy results.  Clients know this but some of them legitimately have no money and they are forced to go this route.

Choice 2: Work with a lawyer who does everything right but has only average knowledge and experience and charges exactly what everyone else charges.

Choice 3: Work with the elite lawyer who does everything right, has invested in educating himself in several nuances of specific areas of the law, has taken on challenging cases and has developed relationships that allow him to achieve results not possible for about 97 percent of the legal population.

Most clients will select Choice 2 because they do not understand the difference between the lawyers in Choice 2 and Choice 3.  And when they select the lawyer in Choice 2 they will try and get him for the price they would pay the lawyer in Choice 1.  Because in their mind, all lawyers are the same.

And this is what YOU don’t know.  This is not your fault.

But it is your responsibility to help the client see the difference between making Choice 2 and Choice 3.  It is your obligation to educate the client on the severity of the issue he faces.  It is incumbent upon you to make it clear to the client that his situation will only get worse if he doesn’t act now.  Help him realize what he doesn’t know and help him understand the VALUE in selecting you to resolve the issue.

The challenge comes in learning how to do this.  They don’t teach this in Law School.  It is part art and part science.

This is one of the foundational strategies my clients discover when they work with me.  To the lawyers I work with, demonstrating value is as basic and as natural as breathing. 
When I work with these lawyers and they discover the technique for demonstrating value, it is like someone has turned on a light in a pitch black room.  It is as if they were cave men in the Stone Age and I just gave them a book of matches.

They need fewer clients to make the same money or they take on the same amount of clients and make more money.

So this brings us to decision time.

You can choose to remain in the dark and battle your clients on fee issues or you can give me a call and take care of this situation.  You deserve to be paid appropriately.  You are worth it.

Isn’t it time you took your practice to the next level?

Continue Reading What You Don’t Know About Law Firm Marketing

With Legal Marketing You Cannot Worry About Hurt Feelings

Posted by Dave Lorenzo

Being successful often means making people angry.  Let’s face it, there are a lot of people out there who are miserable and they are content to live with their misery.  Trying to help them is not only futile; it is exasperating.  I am sure you have come across some of these people as you work to build your law firm.

Clients who arrive in my office seeking assistance have two specific issues.  In some cases they are earning less money than they would like.  In other cases, the money is fine but they are not happy with the way they are earning the money. (They are working too hard. They are dealing with difficult clients.  They practice in an area of the law they hate…the list is varied).

When I prescribe a remedy I am always met with resistance.  I have been doing this long enough to know that I need to sell my solutions to my clients.  For as much as they want to get better, the things I ask them to do are so different, so out of the norm, so disruptive to the status quo, that I am immediately met with shock and resistance.

Most of this resistance is set in the mind of OTHER PEOPLE.

It seems these attorneys, most of whom went to school to learn how to be advocates in an adversarial process, are suddenly concerned about what OTHER PEOPLE think.

Shocking, I know.

Here are the three objections I hear most often when I introduce my solutions to a new client.

Other People Will Reject Me

This refers to your peers.  Most attorneys are very concerned with what their peers will think.  That is why hourly billing is so pervasive.  At some point, maybe one hundred years ago, a group of attorneys decided they wanted to get paid they way plumbers, car mechanics, and factory workers are compensated.

And you go right along with it.  Why?  Because if you do not, you will not look like OTHER PEOPLE.

I also see this in your decisions about strategy.  I introduce a new concept. Something that positions you as different compared to everyone else.  And you resist it specifically because nobody else is doing it….

That is the point!

You need to be different.  Being different gives people an opportunity to make a decision based upon something other than price.  Being different helps set you apart.

I will Annoy Other People

This one comes up when I talk about frequency of communication.  Frequency builds trust.  I advise my clients to communicate with their clients and prospective clients on a weekly basis.  When I first introduce this concept, your head spins around and you tell me how much this will annoy OTHER PEOPLE.

In reality, the people it annoys will not be good clients for you.  The people you want as your client will welcome the frequent communication.

I also hear this about the length of the copy we write.  Sometimes it is a web page, sometimes it is a letter, sometimes it is a newsletter.  The attorneys who work with me always say that OTHER PEOPLE will not read long copy.

In reality people will read whatever you put in front of them as long as it is interesting.  It is only when it is boring that length is a problem.

Other People Will Say Bad Things About Me

This is the one that makes me laugh the hardest.  OTHER PEOPLE say bad things about everyone.  There are people out there who said bad things about Mother Theresa, Nelson Mandela and Gandhi.

So what?  Let them say bad things.

In fact, when people begin to speak of you with vitriol, you know you are reaching new heights of success.  Look at Rush Limbaugh, Howard Stern, Bill Clinton, Sarah Palin … the list goes on and on.  The more you polarize, the more your message will resonate with your core audience.

Here is the bottom line:

You are an expert in a specific area of the law.  There is a limited segment of the population who qualify to work with you.  If you are using the right message and it is directed at the right people and delivered in the right way it will resonate with them.

In trying to please everybody you end up working with nobody.

Isn’t it time you decided to focus on creating the kind of firm that allows you to live the lifestyle you deserve?

Stop worrying about OTHER PEOPLE and focus on THE RIGHT PEOPLE, the folks who are your ideal clients.  The only votes that matter are the ones people cast with their wallet.
If you are ready to use the right message, find the right client, and systematize your law firm, give me a call.  OTHER PEOPLE will hate you for it, but you will sleep better at night if you do.

Continue Reading With Legal Marketing You Cannot Worry About Hurt Feelings

Legal Marketing: Can You Be a Part Time Expert?

Posted by Dave Lorenzo

When it comes to legal marketing there are lots of folks who will take your money.  Many of them claim to be experts because they run a law firm.  This means that being a “marketing guru” is a part time job for them…kind of like selling Avon or running an early morning paper route.  If it were me, investing my hard-earned money, I would not want to work with someone who took marketing so lightly that they did it like the kid who watches your house while you’re on vacation.

If you are giving some thought to working with a legal marketing expert here are three questions to ask the part time guru:

If your law firm is so successful and satisfying why are you working part time as a marketing coach?

Look around your neighborhood.  Think about your circle of friends.  How many of them have part time jobs?  Those who do probably need money.  If their main occupation provided them with enough income would they be working a second job?  When you see the part time legal marketing guru, ask him why he needs a part time job.

How long have you been studying and practicing this thing known as marketing?

Most attorneys-turned-marketers or attorneys-turned-part-time marketing-gurus attended a few marketing seminars, bought some marketing-in-a box programs and turned that stuff into their own offering.  Is that bad?  Not necessarily…if they are leading a marketing study group.  But most of them are claiming to be the legal marketing authority.

You can’t claim to be a master of something if you simply attend a couple of courses and listened to some audio tapes. You have to have lived and breathed it for years.  Author Malcom Gladwell, in his book Outliers: The Story of Success shared research that reveals that expertise comes from practical application of a principle, strategy or tactic for at least 10,000 hours.  So how can the part time guru claim expertise?

How many people from diverse practice areas have you lead to business success in the past?

This really is a key question.  These part time gurus may have a dozen techniques that work in personal injury practices or in family law practices but that doesn’t mean they will work in your law firm.  Legal marketing is a general term.  Just because this part time person can teach you marketing techniques that work in one kind of firm, do not assume those techniques will work in your law practice.

In the end, you will be paying full price for your law firm marketing coaching.  You deserve someone who works on legal marketing full time.

Continue Reading Legal Marketing: Can You Be a Part Time Expert?

In Law Firm Marketing Success Follows Action

Posted by Dave Lorenzo

It is very easy to tell the difference between winners and losers.  There is one particular quality winners possess.  I guarantee if a person has this quality they are a winner.

In this context, the term winner refers to someone who seeks a desired outcome and then makes it happen.  It does not mean they are rich.  Some rich people are winners and some are losers.  It does not mean they are famous.  Some famous people are winners and some are losers.  My definition of a winner is someone who sets their mind to achieve a goal and then they achieve it.

Winners talk differently than everyone else.  They carry themselves differently than everyone else.  But most importantly, they act differently than everyone else.

Winners have a bias for action.

Here is an example:

Three weeks ago I attended a party at the home of a friend.  Several attorneys were present and a few of them and I gathered in the kitchen.  We had a conversation about a specific marketing strategy I have been experimenting with for six months.  I told the group I was happy with the results.  This strategy was consistently delivering about three leads a week to my firm and to the firm of an attorney with whom I was working.  I said I would be looking to teach this strategy to some clients over the next few months to see how it worked in various different kinds of legal practices.

There were four lawyers standing with me listening to me describe the results.  They all asked questions.  They all nodded their heads in agreement.  But only one of them called me the next day to ask about the specific steps involved in this new strategy.  In fact, this guy not only called and asked about this strategy, he made an appointment to come to my office and see it in action.  He took copious notes and he implemented it within 48 hours.

This particular lawyer and I had a follow-up conversation yesterday.  He has already gotten two new clients as a result of this particular strategy.

Action.

It is what separates the winners from the losers.  A winner hears a good idea and he finds a way to use it.  He makes it a reality in his business as soon as possible.
Here is a little added bonus:  People with an action orientation overcome failure more easily than stagnant people.  Why?  Because if they take action and it doesn’t work, they immediately take more action.  To these folks, failure doesn’t exist.  They view each action as a test.  Even if the test produces positive results, they tweak it to make it better.
Now I have two questions for you.

Question one:

What was the last great idea you thought of or heard?

Question two:

What did you do about it?

It is not too late.  You can still be a winner.  Waiting is for losers.  Take action now.

If you want to learn how to take action repeatedly give me a call.  In 90 days I can instill this quality in even the most sedentary lawyer.

But you have to take the first step.

You have to make the call.

888.692.5531

Continue Reading In Law Firm Marketing Success Follows Action

Some Thoughts On The Giants of Law Firm Marketing

Posted by Dave Lorenzo

I speak with dozens of lawyers every day.  During the course of a month I probably meet (either virtually or in person) over 100 new lawyers.  At least 70% of them have had experience, as a consumer, with one of the big law firm marketing service providers.

Without fail, in all cases, this experience has been negative.

I am talking about one of the two big law firm marketing groups out there.  One of them is the opposite of East and the other has a funny spelling of the combination of a car and a shampoo.

I’m not sure why most small firms and solos have negative experiences with these companies but I am willing to wager it is systemic.  I’m also willing to bet that the leadership of these behemoths do not know how badly damaged their brands are at the grass roots level.

I’d like to tell them and see if they have an interest in changing.

That’s why I am launching a campaign to get in touch with Senior Executives of both companies.  I will first speak with them off the record and see what their reaction is to some of the comments I’ve heard from their clients.  But I would also like to interview them for my experts and authors interview series.  I would like to understand what their vision is for their company and I’d like to hear their perception of the current state of the legal industry.

These folks may not be interested in speaking with me.  They may not care about solo and small practice law firms. We’ll see.

I’ll keep you posted.

Continue Reading Some Thoughts On The Giants of Law Firm Marketing

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Superb Legal Marketing Expert

 

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

Any lawyer looking to improve their marketing should look no further than Dave Lorenzo.”

Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

Essential For My Legal Marketing and My Law Firm

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“Since I began working with Dave I no longer spend sleepless night worrying where my next client will come from. 

Dave has helped me set up a number of legal marketing systems to help my practice grow.  He is a trusted advisor essential to my law firm.

I share information with him that goes beyond legal marketing and he offers honest, objective feedback based upon his years of experience working with other attorneys. 

I strongly recommend Dave Lorenzo and Rainmaker Lawyer Legal Marketing.  Hire him today!”


Loren D. Pearson, Esq.
Assouline & Berlow P.A.
Miami Beach, FL  

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made available to me have transformed my practice and my life.

The guidance you have given me has allowed my paralegal and me to provide better service to my clients. This is extremely positive and has increased the referrals from my clients to me.

You are truly the best at enabling me to ‘make more rain’ with your law firm marketing strategy”.

Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

Dave Helps You Achieve Your Attorney Marketing Goals

Leslie Zigel

“Dave Lorenzo is one of those people who know how to tap into an individual’s ultimate career and personal potential and unlock the life force that is necessary to manifest the drive and desire inside of everyone to achieve their full calling.

I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

Leslie José Zigel, Esq.
Ziglaw
Miami, FL

Your Lawyer Marketing Process Has Revived My Practice

Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

You’ve refueled my fire to practice law.

You’ve made me earn more money.

You’ve made me proud to be an attorney.

You’ve made me a happier person.

You’ve made me a better parent and friend.

Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

Scott A. Wagner, Esq.
Moore & Company, P.A.
Coral Gables, FL

Marketing for Lawyers: Dave Lorenzo is the Real Thing

Brett Panter

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

David has the Ideas, Concepts and Drive to help a lawyer or law firm grow their business.

He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.” 

Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

Dave’s Rainmaker Legal Marketing will Make it Pour

Robert Rogers

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

Law Firm Marketing Plan Charged with Energy

Alicia Santana Torres

“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession.  The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

Alicia Santana Torres, Esq.
Santana Torres Law Offices, P.L.
Coral Gables FL

Lawyers Marketing Their Services are Blessed to Have You

Barry Stein

Dear David:

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

Attorneys Marketing Their Law Firms Can’t Go Wrong with Rainmaker Lawyer

Steve Klitzner

“No matter what Dave is charging these days he is worth every penny.  He will help you make a great living and live a great life.

He regularly transforms underperforming law firms into rainmaking powerhouses. 

If you want direct interaction action with a law firm marketing and strategy expert who helps attorneys marketing their practices grow revenue fast, there is only one thing you can do…call Dave Lorenzo right now.”

Steven Klitzner, Esq.
Miami, FL

The Top Marketing Consultant for Attorneys

Rich Gee

“Dave is THE marketing consultant to attorneys. He works tirelessly to help his clients build value and streamline their practice. I tell many of my clients to spend just a few minutes with Dave and you’ll walk away with a game plan for success. Become his client and you just might transform your firm and your life because he is the top marketing consultant for attorneys.”

Rich Gee
Stamford, CT

Expert In Marketing for Law Firms

Brad Gross

“Dave Lorenzo has helped me build a reliable and consistent revenue stream in my law practice.

As a direct result of Dave’s advice, my practice has increased by over 30%. Right from the start Dave helped me to think differently – focusing on the value I provide to my clients, and pointed out different ways of viewing my practice. We developed marketing systems that help position me in my market niche.

My meetings with Dave are definitely best described as high-level strategic planning sessions that always produce results. Whether you are looking for the next big idea or just need a boost to help you get started – Dave is the guy to call.

Working with Dave is a great experience.  He is an expert at marketing for law firms and I highly recommend him to other attorneys.”

Brad Gross, Esq.
Ft. Lauderdale, FL